The Digital Workplace in the Cognitive Era by Forbes. Positioning for the future: Intelligent IT for the Anytime, Anywhere Workforce
There is a tectonic shift in the way we work. We expect the same kind of intuitive, tactile experience with our workplace technology that we now take for granted with our smartphones, tablets and gaming systems. We expect our devices to talk to each other and update automatically. Virtual meetings should be as easy to set up as a video chat, and whatever we need to do our jobs should be as easy to tailor as a streaming music or video application.
“In the workplace, there is a shift from ‘one size ﬁts all’ to a more personalized experience in IT support and service,” says Richard Esposito, general manager of IBM’s GTS Mobility Services. “Users want to choose their own devices, and they expect the kind of experience they have with consumer devices. At the same time, the idea of renting versus buying has transformed the way most organizations pay for new IT infrastructure. The infrastructure-as-a-service model has revolutionized the way IT resources can be deployed for many of our clients.”
Perhaps the most dramatic change to the digital workplace comes from the potential for cognitive support to combine intelligence and sentiment for a true sense-and-respond experience. Cognitive systems will change the workplace in ways we haven’t yet imagined.
There is no question that technology gives us more choices and better tools. Yet what most of us want is less complexity and, if we are paying for it, lower costs. Planning for the workplace of the future means striking the right balance between ﬁnding the right tools for each user today and accessing an infrastructure that can expand with the intelligence and the power of the technology of the future.
We will explore some of these shifts in the workplace through a series of publications beginning with “The Digital Workplace in the Cognitive Era.
“ I learned that what we see is not universal truth. It is not objective reality. What we see is a unique, personal, virtual reality that is masterfully constructed by our brain. ”
“sight is an illusion.”
“So for example, what you see impacts how you feel, and the way you feel can literally change what you see. ”
“You create your own reality, and you believe it.”
“You see, sight is just one way we shape our reality. We create our own realities in many other ways. ”
“Fear replaces the unknown with the awful. ”
“So, for example, in my leadership team meetings, I don’t see facial expressions or gestures. I’ve learned to solicit a lot more verbal feedback. I basically force people to tell me what they think. And in this respect, it’s become, like I said, a real blessing for me personally and for my company, because we communicate at a far deeper level, we avoid ambiguities, and most important, my team knows that what they think truly matters.”
Sinek says, “people don’t buy what you do; people buy why you do it”. This simple yet powerful expression makes a persuasive case in explaining, in part business success.
Inspired successful leaders and their companies tap into something much more fundamental than simply explaining why their products’ benefits outperform that of the competition. I believe successful entrepreneurs in the startup ecosystem understand at an intrinsic level the power of mission and passion. Even more importantly they know how to persuasively and effectively use that power to help drive customer behavior.